Advertising Should Create Sales
By Dennis Gartland II | October 19, 2008
Opinions on Advertising are as conflicting as opinions on Religion. Forty per cent of all the people in the world are Buddhists, and are of the Opinion that Buddhism is the only true religion. Twelve per cent of the world?s people being Roman Catholics, are firm in the opinion that the remaining 88 percent are wrong, and sure of damnation accordingly.
Many Advertisers, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. These are the Advertisers whose business must die before they can be convinced that general publicity (merely keeping the name before the people) is wrong and Salesmanship-on-paper right.
They blindly gamble in Advertising when they might have safely invested in it. If they were to buy any other kind of Service, except Advertising, they would demand tangible proof of its efficacy before they spent money on it. If they hired a Salesman, for instance, they would expect him to prove he was earning his salary by making a satisfactory Record on Sales. They would not accept, for long, statements from him that he was? Making a General impression on the Trade? for his salary. Nor would they be satisfied with the statement that he was branding profitably enough to compensate for lack of sales.
Because, true Advertising is only “Salesmanship-on-paper” after all. When it is anything less than Salesmanship it is not real Advertising, but only “General Publicity.” And, “General Publicity” admittedly claims only to “Keep the Name before the People,” to produce a “General impression on the Trade,” and to “Influence Sales” for the salesmen.
Faulty ads make the same lame excuses as would be made by a Salesman who failed to earn his salary by actually selling goods. But branding, or any other Advertising, should be judged by the same standards as the Salesperson is judged, by the products it is clearly proven to sell and the return on investment it generates
Topics: Advertising | No Comments »
5 Effective Tips for Search Engine Optimized/ SEO Copy Writing
By S.Reddy | October 16, 2008
To increase the traffic inflow to your website you need to have content that makes the visitor linger and persuades him to stay for a long time. When your visitors receive information that is easy and understandable a bond of faith and goodwill is developed and they will waste no time in recommending your website to the others.
Also the right content is sure to rate you higher in the ranking list thereby giving more prominence to your website, which will even force the other website owners to visit your site for discovering reasons for your immense popularity. You can use these 5 tips for effective content writing.
The topic should be chosen with care:
Make sure that the matter provided in your website is very attractive to entice readers and whet their appetites. Make sure you stress on the usefulness of the product if you have less products to advertise for, which most readers will be interested in rather than descriptions about it.
It should be divided into categories and sub categories and the products should be classified according to their demand.
Effective authors
An author having technical knowledge need not always be a good content writer. However he needs to have knowledge about SEO. A capable author is one who understands the needs of his customers and presents the matter in a creative but simple and comprehensive manner.
It should have a link with related resources :
The content should have ideas which support the product or service and these ideas should also point towards the link which should be from related resources so that the consumer can get total information. It should act as a guide to help the customer take a decision and compare it with same kind of products on other website. It should also draw the attention of the other website owners which will increase your popularity.
Use of relevant visuals:
Images speak volumes and what you cannot achieve with writing; you can accomplish the same feat with the help of attractive and relevant pictures. Those who abhor reading material is sure to notice the images used on your website. Even your written matter should be short and in paragraphs with necessary subheadings. The use of alt tags in your images ensures promising results with search engines.
Topics: Search Engine Optimization | No Comments »
Articles Can Help Grow Your Reputation
By Rob Metras | October 14, 2008
Are you the sort of person who is in touch with a lot of people constantly? Are you always in the public eye? Maybe youare a politician , a novelist, a movie star, a musician or a popular local professional or service provider. Anything.
On some level, most of us are one of these people. That means it is a necessity that we can communicate our point of view well to a variety of audiences. You want to get your opinion and your voice out for public consumption. Of course, you also want to do it well. Being an effective communicator has a positive effect on your future and livelihood.
Writing effective articles can get your name out in circles that as of right now have no idea who you are. Okay, so writing an article sounds scary. Start by browsing basic reference materials. Concentrate on grammar and punctuation. Think of the things that you can write about that no one else can. The great news is that the article writing skills you are developing can be used later for speechwriting which will help you become an effective public speaker.
So you should now Grow Your Reputation with Articles. Some niche marketing of your creative self will triple your presence and demand to the general public. A well written article will translate to millions of potential viewers and contacts. So howas that public relations work going to help you ?
Every writer reveals something of themselves when they write. The vast majority of the people who will read what you write will not know you. So how will they judge you? They will judge you from your writing. So be very mindful of how the deeds, actions, tendencies, biases, and judgments you reveal in your articles will sounds to people who have no other knowledge of your character.
Any marketing tutorial will tell you to present your good aspects to the public to reassure their confidence and faith in your good judgments. This niche marketing will ensure your public favor rating will always be in your swing. Articles are a great source of self marketing.
Now that you can Grow Your Reputation with Articles you can take it a step further. Articles will easily put forward your point of focus in terms of public opinion. People have always enjoyed reading,it appears that trend will never look down.
Everyone wants to realize their full potential. Articles will help you Grow Your Reputation. The trick is to combine this with continued hard work in your chosen field and a well planned strategy for media exposure. The end result will be a new customer base and income stream.
Topics: Article Marketing | No Comments »
How to Utilize Link Building Programs in order to Attract Traffic to your Site
By Allen Ferrier | October 14, 2008
A great website should possess large volumes of traffic and links. If your goal is to connect with people online and have them notice your site, you need to do some work to promote your website. It is not necessary to spend a lot of money for a marketing campaign. If you want to increase your website traffic with a minimum money input follow this simple steps shown bellow. Apart from the investment of your precious time the rest are free.
We all know that content is King, so give ample importance to the content of your website. You need to ensure that the information contains optimized keywords for search engines but also provides clarity so that the reader will maintain interest. Could it be attributed to unfit subject matter? Despite different marketing tools you may use, you could still fail to make money and gain new customers.
In terms of article submission, you may submit them on numerous no-cost article listings as well as content sites that include back links connecting to your own site. Strive to provide worthwhile content relevant to your site’s category.
Go to blogs and forums that are in line with what your website has to offer, and leave genuine comments and helpful tips. Be careful what blogs and forums you decide on because you want them to have enough members to give you decent views. Before you decide where to post, you can make your perspective list shorter by checking each site’s ranking.
Trade links and inquire of popular sites’ webmasters to link to your own site if you will link to theirs. It can be difficult to get links in this manner, but it all depends on how you project the importance of your website to them. Never spam them with demands, rather, sending a brief and courteous email outlining your position ought to be sufficient. Resume your research if you have no been contacted by them.
If you can afford to submit your site with paid directories, do so, because that will increase the flow of traffic. You can always enter your submissions to free directories. Traffic from them will be minimal, but even that will get things going.
Finally, things to avoid are, spamming blogs with your comments or forums with your posts and replies. It is wise to avoid services that make “too-good-to-be-true” claims about raising your traffic overnight, as they are likely to use link farms. To get perfect keyword targeting you need to properly choose directories and also check whether they top rank on search engines. Do not pester webmasters for links repeatedly.
Attracting customers and building web traffic usually takes a while. It may take several weeks until you notice a significant increase in your website’s rank. It is best to do things the right way, and remain patient in the process. Your website will get traffic and links.
Topics: Article Marketing | No Comments »
How To Grow Businesses Using Articles
By Rob Metras | October 6, 2008
Being an entrepreneur is supposed to be fun! You come up with a unique concept, add capital funds, and strive for success. Of course there is an ingredient you need that you cannot directly control, and that ingredient is customers. Without clients your business will not grow. One way to gain respect from your market and gain clientele is through article writing.
No matter what business venture you pursue, publishing articles can be your ticket to success. Think of the number of people who read newspapers and local market guides. Your articles can act as advertisements the stories everyone reads when they read their Sunday news. Articles can provide the name recognition you need and build the kind of reputation every business desires.
If you want your articles to hit their target, it’s best to first meet with folks to determine what kind of image you want to create in the community given your field of expertise and competitive advantage you take pride in as a business owner. Don’t merely write about your business offerings include details about yourself. Give thought to where you add value. One bakery is dirt cheap but the workers are rude, another is moderately priced and the workers are kind. The moderately priced shop with great customer service will win every time. The articles you write should help brand your company and highlight where you add value over the competition.
Increase Your Stature with Articles. Design your articles with your clientele in mind and give your potential customers the scoop on what your business is all about what makes your business special.
Use the article as an opportunity to tell the general public what a great family person you are, that you pride yourself on doing right, that you believe treating customers with respect and kindness is the best way to grow a successful business.
Make your potential customers get to know you and help them feel comfortable by seeing your face and your company each week make them a part of your family.
You can expect a ten-fold return on your investment in newspaper articles and Internet advertisements as these tools will help you acquaint the world with your business.
People enjoy reading about new ideas and they like to hear about business success stories. Be creative and bold in showing off your customer friendly personality. Make it clear that you love doing business with everyone and that you have absolutely nothing to hide.
If you are not quite sure how to begin or how best to spend your marketing dollars, then it is time to interview other business owners. Find out what strategies and tactics have worked in the past and try to duplicate their success.
Formal market research can help determine what techniques are most likely to have an impact on your target customer base. Market research will produce new ideas for articles and help you gather statistics that show what costs and benefits to expect with various strategies.
There is no need to guess or take a shot in the dark research can help you zero in on just the right strategies and tactics to impress the customers you seek. Research can help you accentuate the positives your target market values the most.
Okay, say that you started off as a mom and pop shop. Everyone in the neighborhood either knows you or knows of you. This is great but now you want to expand yourself and either make the store you own now larger, or open a new store in a different location.
You have people that are your regulars and now you need new customers to help your business expand. Besides using commercials on the television, because everyone watches tv and its a large variety of exposure; using an article in the newspaper or on the web with a picture of you or your business logo is great exposure. You can have the client and customers speak on your behalf of your accomplishments.
Leverage local newspapers and the Internet to help your business grow. Avoid being a loner and the only local business without a spot in the Sunday paper. Avoid handing your customers over to the competitor without a fight don’t be left high and dry.
Lead your company into the future by promoting your products and added value service to the entire community. Be known and provide assurance that your business aims to please. Start writing now and help your market share grow.
Topics: Article Marketing | No Comments »
Article Marketing - Just The Facts
By Rob Metras | October 6, 2008
People wonder what is article marketing. People use the internet for various purposes like looking up some information, booking travel or hotel accommodation, planning a holiday, playing games, doing some work etc. People read various articles regarding a variety of subjects but the term article marketing is new to most of them.
What is article marketing? Well put in simple terms it is an effective way to promote an internet business website. Article Marketing is a website promotion and Internet marketing tool which posts articles written by a person on article syndication sites.
This article is then republished by others on their website or blog. This leads to a wider reach of the article to people on the internet. Well this answers the previous question of what is article marketing. Many article syndication sites allow the writer to post his article for free.
On the other hand, those people who want to republish a particular syndicated article must agree with several conditions. One common condition is that credit must be given to the original writer, and any links from the original article must be kept in the republished version. This ensures that as more people read the article, the writer’s reputation will grow.
Articles are usually located by searching a directory, so choosing the right keywords for an article is vitally important. If a keyword is too unusual, it will only be searched for rarely; if it is too common, a particular article may get lost in the long list of matches that come up. It is worth taking some time to choose the best keyword for the article.
Once an article is written, the author posts it to an article directory website. These are usually free to the author; there are ads placed on every article page that allow the site owner to earn income without charging the authors, encouraging more authors to post. The more articles that are posted to the directory, the more popular the site will become on search engines. Therefore, this system benefits both the director owner and the article author.
If you need tips on writing articles for article marketing, you can consult article directory marketing blogs. These provide tips on choosing a subject and writing good articles. General tips on article writing can also be found on many sites on the Web.
Authors are sometimes given control over the advertising space on their article’s pages. They can then choose which ads to run on the page, or even choose not to display any ads. They earn money from the ads on their pages, which encourages them to leave the ads on their pages.
To get more traffic, write articles that are short, in the 400-600 word range. People generally prefer articles that get directly to the point and provide an overview of the topic rather than an in-depth treatment. They will chose to read the shorter articles rather than longer ones.
Topics: Article Marketing | No Comments »
Video Marketing, Why It Is A Good Investment
By Terry Stanfield | October 5, 2008
If you are an online business, an important factor you must consider is video marketing. This type of investment can help your business grow and reach your targeted market successfully. The many reasons you should consider a video marketing investment for your business include cost effective, time saving benefits, site rank, and much more.
Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.
1. Businesses often fail today because their company doesn’t come up under search engine result pages. A solution to listing on the search engines so you can be found by the customers is video ad marketing.
2. Ranking higher than your competitors in the search engine results is key to beating the competition. In order to achieve the highest ranking possible on the search engines you must take advantage of video marketing to increase website traffic.
3. Managing your search engine marketing can be very time consuming. Investing in video marketing is an excellent solution to free needed time for other endeavors with your online business.
4. The credibility of a business through the customer’s eyes is much better for a company with a high website ranking than a business with no page rank. If you want to achieve the highest page rank you can, video marketing will achieve this by driving tons of traffic to your site.
5. Investing in video ad marketing efforts is more cost effective for your online business because of the value. It is money well spent when you invest in video marketing because of the success factors associated with the product.
6. Many businesses are removed from search engines due to not properly following the guidelines set forth for their online marketing efforts. The right video marketing requires following search engine guidelines with the use of the right tools and resources so you will not be blacklisted.
There are many things you should know about video marketing and why your business can improve with these types of online efforts. If your business is suffering you shouldn’t think twice about the investment because it is money well spent. Many of the reasons your business can benefit through the use of video marketing includes saving time, better value, increase website traffic, credibility through higher site rankings, being found on the search engines, and much more.
Topics: Search Engine Optimization, Video Marketing | No Comments »
Ten Detailed Tips and Guidelines for Video SEO
By Mark Robertson | October 2, 2008
People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:
1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word “video” in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word “video in your title, description, meta tags, and any other on-page text that you include with your video.
3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.
4) It is advisable to create a separate sitemap just for your videos in your site and try to keep your video files in one directory this would help the web crawlers to locate your video files speedily and effortlessly.
5) If you are hosting the video on your own site, it is advisable to do your best to utilize a player that is not flash as search engines have difficulty understanding flash content. That being said, it will be difficult to empower video on your site without a simple flash player. If you can not get around it, do your best to take advantage of the other SEO techniques since search engines cant understand the flash technology.
6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.
7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.
If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.
Beside the above mentioned points there are few more points relevant for the optimization:
9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.
10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.
Topics: Search Engine Optimization, Video Marketing | No Comments »
Article Submission Takes Savvy
By Second Trying | October 2, 2008
There are several ingredients for success when it comes to article marketing. There are many different driving purposes to writing articles, and they produce different results. One goal now in article marketing is for your articles to be prominent in the search engines.
Search engine optimization is getting more and more difficult by the day. Article marketing is a great traffic generator however. With article marketing a website can get a better page rank with the help of back links from the article sites.
Getting as many articles out in the marketplace as possible is the key thing with article marketing. Try to submit anywhere from 3-5 articles a week to 5 or more directories. Don’t fear that you give away too much information on your industry or your business products and services.
Article Marketing is the most effective when you combine the keywords people use to search your site. This technique evolved quite naturally from the early days of internet marketing. Your articles should be targeted to audiences that have an interest in them.
Be consistent in how you market with articles. You need to widely spread out your articles so you can make it much easier for your possible clients to find them. Too lengthy paragraphs may seem boring and uninteresting, especially for skim readers.
Ensure that your articles are well-written, informative, content-rich, and highly organized. You’ll be able to increase the attention you are getting online if you can augment the number of your copies. The Internet has always been content based.
Articles are like little sales people, and brilliantly, they are little sales people that you only have to hire one time. Article marketing lets you put your best foot forward, showing yourself as an expert in the industry. People buy from those they know, like and trust.
Thousands of Internet entrepreneurs spread the word about their ventures through articles. This is the basic idea behind distributing articles online. If you do not want your articles edited, then do not submit to sites that reserve the right to edit them.
To truly profit from article marketing you need to start thinking in terms of a large number of articles. Almost all word processors provide you with technology to check for spelling and grammar mistakes. Some article directories let you put links in the body of the article.
Article marketing is a long term marketing strategy, and it will likely take a few months to see results from your efforts. By sharing your knowledge about the topics in common with your website you will be rewarded with new traffic. That’s an important point about successful article marketing.
Personality helps in developing a relationship. It is important to write articles with great headlines that grabs the readers attention. The most successful articles are the ones that get the click in the resource box.
Topics: Article Marketing | No Comments »
How Common is Keyword Research in Internet Based Marketing
By joe cotroneo | October 2, 2008
Do you have any idea how common keyword research is? There is not one minute, one hour or one day that passes that a writer has not typed in a specific keyword into one of the many online search engines to get some sort of idea about the subject they will write their next article about. Is it a good idea to do a bit of keyword research whenever you are going to write an article about a subject that is unknown by you or one that you know very little about? The answer to this is yes and no. Keyword research can be very helpful, especially when you do not have a clue about the subject you are writing about.
However, there are times that doing keyword research can actually slow you down while you are working. It can also get you in hot water if you plagiarize or copy someone else’s work without their permission. Today plagiarism is rampant and many clients insist on getting complete original content.
You should know that when you are doing keyword research for article writing for other individuals that you should take care not to use more than three words together which is a phrase, from the original text in your own article, even if it may seem like a good idea to you. When you do this, there are computer programs that are able to find these words and highlight them as a suspect phrase, such as the Copyscape program. Doing so will result in you having to return to the article to revise your work so that it is no longer the same as someone else’s original phrase. Understandably, you could lose a good client as well as give yourself a bad reputation if you let it happen to often. This can damage your chances of writing for others as well.
If you want to learn how doing keyword research works and the type of information that is available to you and you will not be using it to write an article with, is it alright to do so?
When you are researching for your own personal information and will not be including it in something to be read by the general public you can search out anything you want to. Does this mean that you cannot copy any information that you find on any web page for your own personal research or when you want to print out a whole web page? Understandably, the answer is no.
Topics: Keyword Research | No Comments »